Sunday, 17 November 2013

Thoreau Kardashian

As the blatant commercialization of every known entity in the universe continues, emotions too have fallen in the cauldron of modernity.
If not then why do people now go out to seek happiness as if it was a commodity to be bought? Perhaps such a mentality has indeed developed.

Today we might be able to neatly package, gift wrap and adorn every other thing known to mankind. Would emotions also fall prey to our zeal for marketing? The story of a patient who was depressed for a very long time comes to the mind. In spite of the treatments when she wasn't able to recover, what she finally did was to go for an operation that implanted an electrical simulator in her brain. A device that made her ‘feel’ happy whenever she turned it on.

That might be, perhaps the only thing that we want… when we go out to shops aimlessly for purchasing something that could solve our insatiable desire for stimulation, something that would rouse us from the boredom of our existence.

It isn’t strange then that millions of us line outside apple stores as some sell their kidneys and buy happiness contained in that small screen. Perhaps we like purchasing luxury items for the purpose of showing to our fellow humans that we too have an intrinsic value comparable to the item that we are carrying around. More importantly, perhaps we want others to know that we have the resources to be able to afford the items on our hands. External validation vs internal insecurity?

I don't think that man searched for happiness so intensely ever before. Singled out of the bouquet of emotions that attack our senses every living second, we want only happiness to last. In the past years when money appeared and we could buy amazing things form a piece of paper and not barter and exchange that the tendency to hoard begin. Can we thus hoard happiness…..? Well we have the means to get the basic human requirements fulfilled and yes we have the means to get things that add to the clutter.. do they give us happiness?

Thoreau had once remarked that it’s not we who possess, rather our possessions possess us. They bind us to them and strip the humans of their carefree, giving, happy nature. We become zealous guardians of our hoards, which each one of us keeps hidden in the most secret part of the world so that no one… no one, not even we ourselves can get to it.

Keeping up with Johnsons, or the Kardashians lately has been the sole purpose of many a lives. We want faster pc’s, cars, better accessories, bigger homes. These very desires take over our psyche and as we slavishly follow the glitter of the brightest screen available in the markets. A donkey might tire of chasing the carrot around, but keep on replacing the carrot with a cucumber and you’ll get a perpetual motion donkey.



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